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Red Chalk Group on Twitter: "The #Digital #Fitness Ecosystem: Legacy players (Under Armour) and digital-natives (#Fitbit, #Peloton) have linked disparate sections of the fitness ecosystem in order to win consumer mindshare, drive
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/cdn.vox-cdn.com/uploads/chorus_image/image/61907795/sb_nation_scores_fitbit_sweatshirt.0.png "Save on the Fitbit Ionic, Nike NFL hoodies, Under Armour apparel - SBNation.com")
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/cdn.vox-cdn.com/uploads/chorus_image/image/60382903/Fitbit_Smartwatch.0.jpg "Prime Day 2018: Best deals for Fitbits, Under Armour apparel and more - SBNation.com")
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