Darren Rovell on Twitter: "How much in publicity value has Nike garnered since Colin Kaepernick first released this ad on Monday afternoon? Here's the math from @ApexMGAnalytics. https://t.co/DkoVRZmjhp" / Twitter
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Never Done Inspiring: Ad Revolution. Nike.com
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Patta x Nike "Publicity. Publicity. Wohoooow!" Collection | Hypebeast
Just Do It: How Nike Does Public Relations | PR Superstar