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Just How Big is Lebron James' Lifetime Nike Contract? | Digital Trends
Just How Big is Lebron James' Lifetime Nike Contract? | Digital Trends

When LeBron James chose Nike in 2003, he gave up $28 million — it could end  up making him $1 billion - MarketWatch
When LeBron James chose Nike in 2003, he gave up $28 million — it could end up making him $1 billion - MarketWatch

Is James Harden's Massive $200 Million Contract With Adidas a Good Deal? -  TheStreet
Is James Harden's Massive $200 Million Contract With Adidas a Good Deal? - TheStreet

The Legal And Contractual Issues Surrounding LeBron James Wearing Adidas:  Exploring The Possibilities | BashaBearsBasketball.com
The Legal And Contractual Issues Surrounding LeBron James Wearing Adidas: Exploring The Possibilities | BashaBearsBasketball.com

LeBron James taped up Adidas logo during Drew League appearance
LeBron James taped up Adidas logo during Drew League appearance

LeBron James & Adidas: The Unorthodox History - Boardroom
LeBron James & Adidas: The Unorthodox History - Boardroom

The Origin Story Behind LeBron's Billion Dollar Relationship With Nike
The Origin Story Behind LeBron's Billion Dollar Relationship With Nike

When LeBron James chose Nike in 2003, he gave up $28 million — it could end  up making him $1 billion - MarketWatch
When LeBron James chose Nike in 2003, he gave up $28 million — it could end up making him $1 billion - MarketWatch

Sonny Vaccaro Explained How He Left Adidas Because They Lied To LeBron James  About A $100 Million Contract | Fadeaway World | wenatcheeworld.com
Sonny Vaccaro Explained How He Left Adidas Because They Lied To LeBron James About A $100 Million Contract | Fadeaway World | wenatcheeworld.com

LeBron James turned down $10 million check when he was 18
LeBron James turned down $10 million check when he was 18

LeBron James, DeMar DeRozan Cover Adidas Logo on Drew League Jerseys
LeBron James, DeMar DeRozan Cover Adidas Logo on Drew League Jerseys

James Harden of Houston Rockets will join Adidas as Nike opts not to match  13-year, $200 million offer - ESPN
James Harden of Houston Rockets will join Adidas as Nike opts not to match 13-year, $200 million offer - ESPN

LeBron James Signs Lifetime Deal With Nike - FloHoops
LeBron James Signs Lifetime Deal With Nike - FloHoops

After Bronny James' New Deal and LeBron James' Iconic “Year 20” Post with  Nike, Adidas Set on Last-Gasp Attempt for Retro Sneakers - EssentiallySports
After Bronny James' New Deal and LeBron James' Iconic “Year 20” Post with Nike, Adidas Set on Last-Gasp Attempt for Retro Sneakers - EssentiallySports

adidas Totally Blew Its Shot at Signing LeBron James Out of High School -  stack
adidas Totally Blew Its Shot at Signing LeBron James Out of High School - stack

LeBron James Nike: King Jame's Lifetime Deal is Bonkers
LeBron James Nike: King Jame's Lifetime Deal is Bonkers

LeBron's High School Shoes Are Being Reissued By Adidas - The Ringer
LeBron's High School Shoes Are Being Reissued By Adidas - The Ringer

18-Year Old LeBron James Rejected $110 Million From Reebok And $70 Million  From Adidas, And Signed A 7-Year, $90 Million Deal With Nike: "I'm A Nike  Guy." - Fadeaway World
18-Year Old LeBron James Rejected $110 Million From Reebok And $70 Million From Adidas, And Signed A 7-Year, $90 Million Deal With Nike: "I'm A Nike Guy." - Fadeaway World

LeBron James & Adidas: The Unorthodox History - Boardroom
LeBron James & Adidas: The Unorthodox History - Boardroom

LeBron James & Adidas: The Unorthodox History - Boardroom
LeBron James & Adidas: The Unorthodox History - Boardroom

LeBron James spent ONLY $2000 of his $90 million Nike contract!”: How The  King spent his first ever Nike endorsement check as an 18-year-old - The  SportsRush
LeBron James spent ONLY $2000 of his $90 million Nike contract!”: How The King spent his first ever Nike endorsement check as an 18-year-old - The SportsRush

Offered LeBron James $100 Million": Sonny Vaccaro Details How Like Michael  Jordan, Adidas Missed out on The King - The SportsRush
Offered LeBron James $100 Million": Sonny Vaccaro Details How Like Michael Jordan, Adidas Missed out on The King - The SportsRush

LeBron James Shows Out in Drew League Return | Hypebeast
LeBron James Shows Out in Drew League Return | Hypebeast

A Reebok Executive Offered A $10M Check To 18-Year Old LeBron James To Not  Negotiate With Nike Or Adidas, He Rejected The Offer, And Today, LeBron Has  A $1 Billion Lifetime Deal
A Reebok Executive Offered A $10M Check To 18-Year Old LeBron James To Not Negotiate With Nike Or Adidas, He Rejected The Offer, And Today, LeBron Has A $1 Billion Lifetime Deal

Excerpt: Jeff Benedict's 'LeBron' - How Nike Signed LeBron James
Excerpt: Jeff Benedict's 'LeBron' - How Nike Signed LeBron James